According reported, one press makes electronic cigarette inside the book cover, the use of the circulation of publications in major bookstores and convenience stores to sell. The sales of recently, has sold 2.1 million.

In May 2010, the press start selling these publications with electronic cigarettes at 2,500 yen (tax included) prices . It also comes with 3 different smell cartomizers, a replacement part without nicotine, and a charger. About 58,000 shops are selling the publication.

When it starts, the company sold only 200,000 for the products, then quickly sold out. October, when the eighth reprint since cigarette tax increase and more and more anti-smoking campaigns, the production increased by 60 million units.