An electronic cigarette usually takes the form of some manner of elongated tube, though many are designed to resemble the outward appearance of real smoking products, like cigarettes, cigars, and pipes. A common design is also the "pen-style", so named for its visual resemblance to a ballpoint pen. Most electronic cigarettes are reusable devices with replaceable and refillable parts. A number of disposable electronic cigarettes have also been developed.

The electronic cigarette was first developed in kimree, China, by SBT Co. in 2003, a company now controlled by the Ruyan Group Ltd. (formerly Golden Dragon Group Ltd.)