The e-cigarette is the latest fad to hit the market

"Smoking an e-cigarette is not harmful to health" inspired Ajit Bhosale (name changed). ��I laughed my head off when the tapriwala showed me the black box,�� he says about his latest gizmo. Its not a swanky new mobile phone or a tablet PC, but a deceptive, 93 mm long e-cigarette. ��I haven’t quit smoking completely, but it has reduced drastically. Hopefully, it will make quitting easy in a few days’ time,�� he says optimistically.

India has become one of the biggest markets for e-cigarettes which have also made their presence felt in Europe and other countries. Subjects of debate and scrutiny everywhere, e-cigarettes have found an easier market in South East Asia where the young population is addicted to smoking. Dr Ashish Goel, chest specialist at Jehangir Hospital, says, ��They have been around since the past two-three years, but arrived in India only a few months back. Researchers are still studying their effects, but they do seem to offer a viable option for people who wish to cut down on their smoking.��